Up to 80% OFF on Over 10,000 Designs

Our Story


In 2010 we started Variation with a vision, to make Indian fashion affordable. Now, we have grown into a global brand offering the latest Indian styles to the world. We aim to provide high quality Indian clothes at best prices. 


Our Mission

We want to make you look good for less. If you are craving for something new, fresh, and stylish then Variation will help you get the perfect look! Variation offers a huge selection of the latest Indian clothing and accessories for women. Fashion never sleeps and every day you can discover new items being added to our collection.

We manufacture and source the products direct from factory and we pass this advantage on to you with our fabulous prices.


Tailoring & Stitching

We offer tailoring and stitching service for our valuable customers. Our dedicated team of designers and masters ensure that you get the perfect stitched outfit for special occasions.  


Delivery Worldwide

Our fashion has been discovered across the globe. With an international shipping network, all our items can be shipped internationally via reputed courier partners.


Happy to Help

Our friendly customer focus ensures you're looked after every step of the way. If you have a question or comment, reach out to us, we're happy to help.

We at Variation strive to be at the forefront of the latest looks and we continually keep an eye on everything related to Indian fashion in order to ride the current fashion trend.

Welcome to Variation where the Indian fashion meets the best price.

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